Google Ads
Meta Ads
Meet Roger, the AI agent for paid ads. Chat to manage Google and Meta campaigns, catch wasted spend, generate ad creative, and get optimization suggestions you can simply approve.
Roger. Dashboard Lumen Skincare
Apr 29 - May 28, 2026 · vs Mar 30 - Apr 28
Prepared May 29, 2026
Performance accelerated over the April 29 to May 28 period, with conversions climbing from 1,154 to 1,862 on near-flat spend of €2,847, lifting ROAS to 4.2x from 3.1x. Google P Max led the gain with 1,309 conversions versus 742 prior, while Meta retargeting added 553 conversions at a 3.8x ROAS.
Roger connects to your Google Ads and Meta Ads accounts, audits campaigns for wasted spend, drafts negative keywords and bid changes, generates ad creative, and applies changes only after you approve. Read-only by default, EU-based, GDPR-aligned. Free to start, no card.
Roger connects to your Google Ads and Meta Ads accounts and reads every campaign, ad set, keyword, and tag. No CSV exports, no manual setup.
Tell Roger what he can do alone, and what needs your approval. Pause underperformers below X ROAS? Yes. Increase budget by more than 20%? Ask first. Every advertiser has their own rules; Roger learns yours.
“Why is my Search campaign overspending?” “Which Meta ad set has the best ROAS this week?” Roger answers, drafts changes, and waits for your green light.
Roger watches your account 24/7. You get pinged when something needs your attention: anomaly, spike, opportunity. The rest stays handled.
Roger doesn't just manage your campaigns. It creates the creative that runs in them, ready for Google and Meta.
Roger generates clear, actionable reports so you always know what's working and what's not. No spreadsheets, no slide decks.
Lumen Skincare
Apr 29 - May 28, 2026 · vs Mar 30 - Apr 28
Prepared May 29, 2026
Performance accelerated over the April 29 to May 28 period, with conversions climbing from 1,154 to 1,862 on near-flat spend of €2,847, lifting ROAS to 4.2x from 3.1x. Google P Max led the gain with 1,309 conversions versus 742 prior, while Meta retargeting added 553 conversions at a 3.8x ROAS.
Roger handles the daily grind so you can focus on the moves that actually compound.
Start free. Switch to Team when you need more credits.
For one advertiser running their own business.
For small teams managing a handful of businesses.
For growing teams managing up to five businesses.
For agencies managing businesses at scale.
Free Test all features for free with 500 credits. No credit card required.
Start freeRoger is built for marketers who care about privacy. Security isn't a footnote. It's the foundation.
Budget changes and sensitive operations always require your explicit confirmation first.
Your campaign data is never used to train models. Yours or anyone else's.
Annually audited under Google's CASA Tier-2 security assessment.
Disconnect Roger from any account instantly. We delete your data within 30 days.
Between us, we've spent hundreds of thousands of dollars on Google and Meta ads, managing dozens of accounts and building several SaaS products along the way.
We know what good paid ads management looks like because we've done it, at scale, with our own money. We've felt the frustration of wasted spend, the tedium of weekly audits, the scramble for fresh creative, the risk of a budget that runs unchecked overnight.
When Claude Code came out, we saw the potential immediately: AI could finally manage Google and Meta ads the way a senior strategist would, and generate the creative too. We also saw the problem. Every agency we talked to wanted to build their own AI agent, and every one of them got stuck on the same wall: OAuth, MCP servers, developer tokens, skills, guardrails, routines, multi-user permissions. Months of engineering before a single ad got optimized.
So we built Roger. Everything we wished we had on day one. Now agencies can skip the infrastructure layer and start managing campaigns better, today.
Roger plans are priced by the number of businesses you manage, and team members are always free. A business is one brand or client, and it connects its own Google and Meta ad accounts. Free is $0 forever, no card required: 1 business, full access to every feature, all connectors (Google Ads, Meta Ads, MCC, Merchant Center, GA4, Tag Manager, and more), and 500 credits to get you started.
Solo is $69/month for 1 business with 2,500 credits. Studio is $99/month for up to 3 businesses with 6,000 credits. Team is $179/month for up to 5 businesses with 10,000 credits. Agency starts at $299/month for 10, 25, or 50 businesses with credits bundled per tier. Credits are shared across the team and refresh every month.
Roger requests Google Ads and Meta Ads read and edit access through each platform's standard OAuth flow. Sensitive operations like budget changes always require your explicit confirmation. You can revoke access at any time from your Google or Meta account.
Never for sensitive operations. You set the guardrails: what Roger can handle autonomously and what needs your approval. Budget changes, pausing campaigns, and similar actions always require confirmation first.
Yes. One click from your dashboard, or revoke directly from your Google or Meta account. We delete your data within 30 days of cancellation.
Yes. Roger generates ad creative on demand: ad visuals and images, ad videos, and user-generated-content (UGC) style videos. You review every asset before it goes live in your Google or Meta campaigns.
Anyone running paid ads on Google or Meta who wants to spend less time on repetitive work and more time on strategy. Freelancers, in-house teams, and agencies alike.
Claude Code and similar tools write code. Roger manages Google Ads and Meta Ads accounts and generates ad creative: it reads your campaigns, spots wasted spend, and applies optimizations you approve. Purpose-built, not general-purpose. Read the full comparison.
Connect your Google and Meta accounts, ask Roger anything, and ship a change in under five minutes.
Get started
Google Analytics 
Search Console 
Tag Manager 
Merchant Center 
